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Yes, Fenty Beauty Is Cruelty-Free - Because Rihanna Fcking Gets It

Everyone is understandably losing their minds over Rihanna's launch of Fenty Beauty, as it's arguably the most anticipated and hailed beauty launch since Pat McGrath's. Rihanna is being praised for prioritizing inclusivity of her brand, with a diverse marketing campaign and 40 shades of foundation, because the queen knows that if you have more than 12 shades of coverage products, over half of them better be for medium and deep skin tones.
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