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It Heads for a $100 Million Weekend, Saving Hollywood’s Boat From the Storm Drain

Variety is proclaiming the box office drought over, as director Andy Muschietti’s adaptation of Stephen King’s It floats toward a predicted domestic opening weekend of $103 million. If It meets projections, it will be the biggest opening weekend ever for a horror film, nearly doubling the $52.6 million record set by Paranormal Activity 3 in 2011. It’s the first bit of good news the movie industry has gotten after spending the whole summer watching their paper boat sail into a storm drain: summer box office was down 14.
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