Post Profile

Vevo is set to pull in nearly $200 million in upfront ad deals this year – thanks in part to Taylor Swift

Vevo – the so-called Hulu for music videos – is seeing a surge in audience, thanks to artists like Taylor Swift. Since embracing a TV-like selling model, Vevo has locked in nearly $200 million in upfront ad buys this year. The joint venture anticipates 130% overall ad revenue growth in 2017. The fall TV season has barely begun, but Vevo already has a massive hit on its hands: the Taylor Show.
read more


Related Posts

VEVO Has Paid $200 Million Back to Artists in 3 Years

Technology / Social Media :

VEVO CEO Rio Caraeff announced today that the music video site has paid $200 million in advertising revenue back to artists since the company was founded in 2009. Caraeff explained the relationship between artists, advertisers, and ...

VEVO Has Paid Artists $200 Million Since 2009

Technology / Social Media : Social News Daily

VEVO, a popular music video site which maintains many musical artists’ YouTube accounts announced that it has paid $200 million to artists since its inception in 2009. The music video service has paid out more in 2012 than the previ...

VEVO Has Paid Musicians $200 Million Since 2009

Internet / Blogging : BlogHerald

Music video management firm VEVO has paid more than $200 million to its artists since launching in 2009. The music service is responsible for managing the music videos and performances for thousands of artists around the world. VEVO...

Prince Literally Pulls A Taylor Swift And Pulls Music Catalog From Spotify

Technology : The Inquisitr - Tech

Prince and Taylor Swift have something in common. Fans can’t listen to either artist’s music on Spotify or any streaming service that has a free tier. That’s right, Prince literally pulled a Taylor Swift by pulling his own music cat...

Music Video Upstart Vevo Has Done Something MTV Never Did

Technology / Technology Industry News : Silicon Alley Insider

At our IGNITION conference, Vevo's CEO Rio Caraeff revealed his company has paid out $200 million in royalties to musicians. Of that, $100 million went to artists this year, making it Vevo's best year ever for paying musicians. This...


Technology Industry News
Copyright © 2016 Regator, LLC