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Vevo is set to pull in nearly $200 million in upfront ad deals this year – thanks in part to Taylor Swift

Vevo – the so-called Hulu for music videos – is seeing a surge in audience, thanks to artists like Taylor Swift. Since embracing a TV-like selling model, Vevo has locked in nearly $200 million in upfront ad buys this year. The joint venture anticipates 130% overall ad revenue growth in 2017. The fall TV season has barely begun, but Vevo already has a massive hit on its hands: the Taylor Show.
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