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Sneaker makers are emphasizing comfort over performance — and it's a brilliant move

Shoemakers are learning that they can't forget comfort when designing and marketing their most casual footwear. Allbirds, one of the industry's star players, has grown a fan base in Silicon Valley for what it's called "the world's most comfortable shoes." Many Allbirds-wearers who spoke with Business Insider praised the shoes for their comfort. "It's just like wearing a sock," Nootrobox cofounder Michael Brandt told Business Insider's Melia Robinson.
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