Post Profile

One Year After Calling on Agency Partners to Be More Diverse, Verizon CMO Shares the Results

One year ago, Verizon CMO Diego Scotti sent a letter to all of the brand's agency partners. In that letter, Scotti called on each of the 11 agencies on the Verizon roster to focus on improving the number of women and people of color working for them. Scotti's letter came around the same time that...
read more


Related Posts

5 Tech Players Agencies Should Consider Partnering With This Year

Media / Media Industry News : Adweek

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that T3's Ben Gaddis called out ...

This Agency Turned Its Office Into a Crazy Airbnb That Got Jonathan Mildenhall’s Attention

Media / Media Industry News : Adweek

An 80-person agency in Phoenix called OH Partners managed to pull off quite a stunt in the last 24 hours, all in the name of getting Airbnb CMO Jonathan Mildenhall's attention. Not only did the agency convert its office space into a...

Could Blind Hiring Be the Solution to Increasing Diversity at Agencies?

Media / Media Industry News : Adweek

In September, HP sent a letter to its agencies asking for a detailed plan on how each would up its diversity quotient within 12 months. A month earlier, General Mills had mandated its agencies to have at least 50 percent women and 2...

This Agency’s Short Film Explores What It’s Like Being Black in Advertising

Media / Media Industry News : Adweek

Conversations about diversity in the ad industry have never been more prevalent. Over the past year alone, clients like General Mills, Verizon, HP and Airbnb have called for more women and people of color not only within agencies th...

HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year

Media / Media Industry News : Adweek

HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of women and people of color within their creative departme...


Copyright © 2016 Regator, LLC