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A former 'Made In Chelsea' star raised £750,000 to help more people become influencers online

Zyper, the tech startup run by former "Made In Chelsea" star Amber Atherton, has raised a £750,000 seed round to help the company develop its app that it hopes will turn people into "an army of micro affiliates." Right now brands pay famous, influential social media users for promotion and exposure online. Influencers might get paid in free products or money. But sponsored content is still a relatively closed off network restricted to famous people like vloggers and Instagram stars.
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