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"You Meet the Nicest People on a Honda." Possibly the Best Advertising Campaign Honda Has Ever Used!

By December 1962 American Honda was selling more than 40,000 motorcycles annually, while the number of dealers - at nearly 750 - exceeded that of any competitor. For the following year Kawashima set a sales goal of 200,000 units, meaning a figure five times that of the previous year's record. It was an astonishing target to the staff at American Honda. Kawashima knew it was not impossible at all, as long as the public reputation of people who rode motorcycles was elevated and the product name became better known.
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