Post Profile






Using Black Celebrities To Push Pop, Pudding And Politics

'In the 1960s, Tom Burrell helped change advertising by convincing agencies to tailor their pitches to Black consumers, but he also saw his marketing work as part of a larger social project.' -- The Code Switch Podcast
read more

share

Related Posts


Episode 628: This Ad's For You

Business & Finance / Personal Finance : Planet Money

In the early 1960s, Tom Burrell became the first black man in Chicago advertising. He went on to change the whole industry, not just the way we think about ads, but the way advertisers think about us.

Pitch your startup: Win over €3 million in advertising

Technology : Venture Beat

SPONSORED: Presented by SevenVentures Launching into a new market can be a scary decision for any company. Deciding if, when, and how to take the leap can strike fear into the heart of the most ambitious CEO. Regulatory complexities...

Twitter Acquires Niche, A Startup That Helps Advertisers Work With Social Media Celebrities

Technology : TechCrunch: Enterprise

Twitter just announced that it has acquired social marketing startup Niche. Founded by Rob Fishman and Darren Lachtman, Niche helps advertisers work with influencers on Vine and other platforms. (Random connection: Lachtman is the c...

Episode 628: This Ad's For You

Business & Finance / Personal Finance : Planet Money

In the early 1960s, Tom Burrell became the first black man in Chicago advertising. Today on the show, the story of how he changed the way people think about ads and how advertising thinks about us.

The Black Advertising Pioneer Who Changed How Marketers Talk To People Of Color

Ethnicity & Race / African American : New Black Man

Tom Burrell was pathfinder in the field a advertising, among his great successes was the "Calvin" McDonald's commercial. The author of Brainwashed: Challenging the Myth of Black Inferiority is profiled by NPR's Planet Money. Listen ...

Comments


Copyright © 2016 Regator, LLC