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Alphabet’s Google ‘TAC’ Could Be Hurt By Regulations, Says RBC

Alphabet's shares are valued high relative to historical trends, which is a concern given the company's Google unit faces increasingly regulatory scrutiny, writes Mark Mahaney or RBC Capital. Mahaney, who remains bullish on Alphabet shares, spells out how regulatory activity could drive up costs for Google to generate ad dollars, known as "TAC," though he believes such concerns are "hypothetical" only, for the moment.
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See more about: Mark Mahaney RBC Capital

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