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Want to improve your business's online ratings? Make sure to respond to reviews

(Institute for Operations Research and the Management Sciences) Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more informative reviews.
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Want to improve your business's online ratings? Make sure to respond to reviews

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Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to highe...

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