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Apple: Augmented Reality Can Boost Services Revenue $9B, Says Morgan Stanley

Apple could have a leg up on Alphabet's Google's Android platform, given that the Apple iOS software is not as fragmented as Google's Android is, says Morgan Stanley analyst Katy Huberty in a mammoth research note on augmented reality as the next big thing in smartphones. Augmented Reality may boost Apple's services and software revenue by $9 billion over the next three years, opines Huberty.
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