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Apple’s iPhone event marks debut of Steve Jobs Theater on new campus

It’s more than meets the eye When Apple puts on its big annual event today, it will not be at the massive donut-shaped mothership we’ve been eyeing for years, but at a smaller—yet just as flashy—circular venue nearby. Indeed, in addition to new iPhone announcements, another big reveal is sure to be the brand-spanking-new Steve Jobs Theater, which Apple CEO Tim Cook once likened to the company’s iconic founder because “it’s on a hill, at one of the highest points on this land.
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