There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns –...
The post The power of payback periods in online advertising appeared first on Inside Intercom.
It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully... The post How to create the perfect onboarding messaging campaign appeared first on Inside Intercom.
When Matt Hodges joined Intercom in March of 2014, our marketing team headcount grew from zero to one. As Intercom’s... The post Intercom’s Matt Hodges on product marketing appeared first on Inside Intercom.
When you launch a start up you want to go global and reach as many international markets as possible. But… Read more… You're reading Using Intercom to take a SaaS business global, a post from the Intercom Blog. Intercom is the easie...
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard... The post Prioritizing product announcements in a SaaS world appeared first on Inside Intercom.