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16th Street BART station full of ads for ‘Monster on Mission’

“Affordable housing will comprise over double the required amount by the city” Backers of the proposed 10-story, 330-unit development above the 16th Street BART station took their case straight to public transit riders by buying up station ads. The advertisements declare both the building and the people who might one day live in it are “not monsters.” That slogan is an attempt to push back on the “Monster on Mission” nickname, a moniker activists like the Plaza 16 coalition have saddled the 1979 Mission Street development with.
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