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Facebook Canvas Can Now Be Used in Ads in Instagram Stories

Instagram Tuesday announced several updates to Instagram Stories for both advertisers and users. On the business side, ads in Instagram Stories can now be integrated with Facebook's Canvas full-screen, immersive mobile ad units. Instagram also introduced an uploading tool enabling brands to use their organic Stories as ads and access the creative tools of the...
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Facebook Targets TV Advertisers With Full-Page Mobile Ads

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Facebook today rolled out a new ad format that allows advertisers to take over an entire mobile phone screens. But it's not as bad for ad-weary phone owners as it sounds. Canvas ads, as they're called, areessentially the advertising...

Facebook Canvas ad is a cool new toy, but needs ‘3 to 6 months’ of testing for hardcore advertisers

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ANALYSIS: Facebook released its new interactive, full-screen mobile ad unit called Canvas last week. It gives advertisers an elegant, rich-media way to engage users directly within Facebook’s page. Agencies are already lapping it up...

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