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Why You’ll Buy Apple’s $1,000 New iPhone

To ring in the 10 th anniversary of the iPhone, Apple on Tuesday is delivering a handful of new smartphones that won’t just challenge your daily tech habits—no more home button!—but lighten your bank account, too. The new iPhone is expected to come with a $1,000 price tag, making it the most expensive Apple phone to date. That’s a decent leap from the iPhone 7 Plus, currently Apple’s most expensive phone ever at $769 (and with added storage that price goes up).
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