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Blue wine is now a thing because your Instagram doesn't have taste buds. (Un) Fortunately, we do.

Americans went crazy for rainbow bagels and Unicorn Frappuccinos and millennial pink tequila. And given how quickly we flock to the newest hyperpigmented trendy food item - snapping trophy photos for social media, of course - the makers of Gik must be pretty certain they have a hit on their hands....
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