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When Old Is New Again: Apple, Aging and Intergenerational Connections

Some of us are intimately familiar with every outdated technical skill demonstrated in a new TV ad from Apple. The spot follows an unassuming archivist working in an ancient building. Shelves bulge with film reels, photos and negatives. With a gentle gaze, the stooping man orchestrates his antique tools to bring celluloid memories alive. The final result, a short documentary film called “Together,” appears miraculously on a young mother’s iPhone somewhere else in the world.
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