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Did The Apple Brand Just Lose Another Shred Of Its Rebellious Spirit?

The new Apple Watch ad is beautiful, moving, and could just as easily be touting a giant insurance company. A football player in Massachusetts, a country boy from small-town Mississippi, a ballet dancer, an Olympian, a blind marathoner, a father of a nine-year-old, a 99-year-old world traveler all read their letters to Tim Cook, thanking him for the benefits of the watch that has helped them get in shape, monitor medical conditions, and help save their lives.
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