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The New York Times rebrands Wirecutter amid a growing business in link-based sales

Beloved product review sites The Wirecutter and The Sweethome–which were bought by the New York Times last year for about $30 million–are rebranding… slightly. The Times is dropping the “the” and collapsing both into “Wirecutter.” As its business surges, the brand is also getting a whole new logo and look, and in some cases, the Times says, product … Continue reading “The New York Times rebrands Wirecutter amid a growing business in link-based sales” Beloved product review sites The Wirecutter and The Sweethome–which were bought by the New York Times last year for about $30 million–are rebranding… slightly.
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