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Can Fitbit Survive Apple In The War For Your Wrist?

Apple’s new hardware and software are closing the fitness-tracking gap with Fitbit—and blowing it away as a smartwatch. But Fitbit’s not dead yet. It’s never a good time to go up against Apple. But Fitbit’s release of its first smartwatch, the $300 Ionic, in late August was especially rough timing. A new Apple Watch, the Series 3, was imminent, and this week it arrived with all the killer features pundits expected, including a $399 cellular LTE option (with $10 per month data plans).
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