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Apple just acquired a podcast search engine that could change the way you find podcasts

Apple recently acquired a podcast search company called Pop Up Archive, according to a new report from Nieman Lab. Apple, per usual, didn't have much to say on the report, save for its standard boiler-plate statement that it "buys smaller technology companies from time to time." Though podcasting may have started out as something of a niche endeavor, it's held a dominant spot in the mainstream for quite a few years now.
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Apple just acquired a podcast search engine

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