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Cinemark’s Subscription Program is a Laughable Attempt to Compete With MoviePass

In the wake of MoviePass’s recent disruption of the subscription model for moviegoers, the theater chain Cinemark has introduced a new membership subscription program of its own that’s theoretically designed to compete with MoviePass. The problem is, the “perks” you get when subscribing to the Cinemark subscription program are laughable in comparison to what MoviePass offers.
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