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PubMatic Partners with White Ops to Fight Bot Fraud

This week, White Ops announced its partnership with sell-side platform (SSP) PubMatic, to defend against fraudulent, non-human traffic impressions across PubMatic’s video and mobile inventory. Through this partnership, PubMatic has globally implemented White Ops’ pre-bid and post-bid solutions to provide ad fraud detection and prevention. “PubMatic is a global leader with tremendous reach in video,” … The post PubMatic Partners with White Ops to Fight Bot Fraud appeared first on Mobile Marketing Watch.
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