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How the Budweiser Clydesdales Became a Force in Holiday Marketing

Using a commercial to take on a devastating incident of domestic terrorism isn't usually the sort of thing any brand would do. Unless, of course, that brand has some Clydesdales in the barn. Most Americans probably can't recall a single thing about the 2002 Super Bowl--except, perhaps, for a single commercial. It was a Budweiser...
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