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New research reveals the dark side of brand loyalty

New research is the first to establish the darker side of being devoted to your favourite brand.
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The skeleton of a sinner woman buried in face down. Her lower legs had been truncated by a later burial of an infant. British archaeologists excavating a church site in Oxford have brought to light the darker side of medieval conven...

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Artists and designers from the Emerald Isle are showing their darker side in a new exhibit at New York’s American Irish Historical Society. In DUBH-Dialogues in Black, the featured dark matter ranges from textiles, jewelry, and furn...

Brand Loyalty

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Are you a Mac or PC? Do you have any strong feelings about this brand rivalry? Would you take it personally if your preferred brand was the target of criticism? New research indicates that you would. It is already established “textb...

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