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75% of EA Sports players play Ultimate Team, and about 35% spend money on it

FIFA, Madden and other EA Sports games with the Ultimate Team mode have proven very successful for EA. According to EA CFO Blake Jorgensen, around 70-75% of the people who buy FIFA, Madden etc. do play these games’ Ultimate Team modes. “Of those 75% of the people, about half of those people actually spend some […]
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