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A Writer Scammed TripAdvisor Into Believing His Backyard Shed Was London’s Top Restaurant

Marketing / Advertising : AdFreak

Freelancer Oobah Butler believes online reviews are far from reliable. And he should know, given that by his own admission he used to get paid by restaurants to write fake praise on TripAdvisor. So, this year he decided to see how f...

Restaurant owner brilliantly shuts down disgruntled TripAdvisor reviewer

Humor : Mashable: Watercooler

LONDON — Bennet's Cafe & Bistro in York is by all accounts a popular place. With 432 "excellent" ratings on TripAdvisor, it's ranked 11th out of 696 restaurants in the city by the review site. It's been called "lovely," "excellent,"...

A man turned his backyard shed into the top-rated restaurant in London

Humor / odd : Kottke.org

Having previously written fake reviews for restaurants on TripAdvisor for £10 a pop, Oobah Butler decided to go one step further. He listed his backyard shed on TripAdvisor, set up a dummy website (complete with appetizing food phot...

Recommended Reading: Making a shed a top-rated destination on TripAdvisor

Entertainment / Video Games : Engadget: Joystiq

I Made My Shed the Top Rated Restaurant On TripAdvisor Oobah Butler, Vice If you've ever wondered just how many reviews on sites like TripAdvisor are fake, you're not alone. One writer took maters into their own hands to prove the e...

A guy tricked Tripadvisor into making his garden shed the top-rated restaurant in London

Humor / odd : Boing Boing

Oobah Butler once had a job writing fake Tripadvisor restaurant reviews for £10/each, paid by restauranteurs; having learned how powerful these reviews were, he decided to turn his south London shed into the best-regarded restaurant...

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