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Mike’s Harder Grows Up (a Bit) in Ads That Explore the Night’s Possibilities

When your brand starts to mature, your advertising needs to follow suit, even if your name is Mike's Harder and you're targeting millennial dudes who are all about hot chicks, wild parties and bro bonding. The last major ad campaign for Mike's Harder was so chock full of dick jokes and over-the-top sight gags (think...
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Ad of the Day: Campaign for Mike's Harder Isn't Very Subtle About the Racy Brand Name

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Don't go soft—get some balls. When the product name is Mike's Harder and the target is millennial men, it's impossible not to bust out the dick jokes. Why fight it? It's the low-hanging fruit, so to speak, and the brand and its new ...


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