Post Profile

MetaX Develops Ads.txt Plus, Powered by adChain and adToken

This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising and the creator of the adChain protocol and adToken (ADT), has brought the existing IAB Tech Lab ads.txt utility to the Ethereum blockchain, resulting in Ads.txt Plus. Ads.txt Plus is hailed as being “one of … The post MetaX Develops Ads.
read more


Related Posts

New Report Highlights Power of Brands to Break Gender Stereotypes in Digital Advertising

Technology / Mobile : Mobile Marketing Watch

According to a new report, the findings to which MMW was privy on Thursday, consumers believe brands have a role in breaking gender stereotypes in digital advertising ads. Choozle, a self-service programmatic ad platform, provided t...

IAB Announces New Board of Advisors for IAB Digital Video Center of Excellence

Technology / Mobile : Mobile Marketing Watch

This week, MMW learned that the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence have just named the center’s first Board of Advisors. The board includes 19 high-level executives from blue-chip brands ...

Digital Asset says its blockchain platform allows confidential trades for financial markets

Technology : Venture Beat

(Reuters) – Digital Asset Holdings, a blockchain startup backed by some of the world’s largest banks, said on Wednesday it had developed a platform to allow traders to use blockchain technology without giving out confidential inform...

SpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising

Technology / Mobile : Mobile Marketing Watch

Two of the digital advertising world’s hottest innovators are at it again. MMW learned ahead of the weekend that video ad serving platform SpotX and Immersion Corp. — a leading developer and licensor of haptic technology — have join...

Smarter bots, deeper learning, and better blockchaining: Mobile app trends in 2018

Technology : The Next Web Blog

Billion dollar businesses have grown out of apps. Mobile apps account for 57 percent of all digital media usage (yes, all). Despite this amazing adoption, we’re still far from reaching the peak of app development — and if you’re lik...


Copyright © 2016 Regator, LLC