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The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

The U.S. Navy is launching a new recruitment campaign around the annual Army-Navy college football game Saturday. Two new broadcast spots set to debut during the game introduce a new tagline, "Forged by the sea." The campaign marks the Navy's first work from Young & Rubicam, which was appointed its lead creative agency following a...
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