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Wear An Ugly Sweater And Get Priority Boarding On Alaska & Virgin America

December 15, 2017, is National Ugly Holiday Sweater Day (apparently?). To celebrate, Alaska Airlines and Virgin America are offering priority boarding to those who wear ugly holiday sweaters on that day. Here's what Alaska's managing director of marketing and advertising has to say about this: "Travel during the holidays can be stressful for guests, especially those who do not travel often.
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