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The easy way to show your donors you like them

by guest blogger George Crankovic. He blogs at The Clued-in Copywriter. As fundraisers, we’re all about showing donors the love. We want to demonstrate to donors that we like them and appreciate them. It turns out there’s an easy way to do it. It’s by asking questions. Recent research reported by the Harvard Business School (It Doesn't Hurt to Ask: Question-asking Increases Liking) backs this up.
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