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2,000 Words of Insight from Only 2 PPC Competitive Metrics

Internet / SEO : Search Engine Guide

by Mike Fleming When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doi...

Metricless PPC Management

Internet / SEO : SEO Scoop

PPC management isn't all about the exact metrics; it's about understanding metrics Post from: Search Engine People SEO Blog Metricless PPC Management

5 Overlooked PPC Keyword Research Tools

Internet / SEO : Search Engine Watch

Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword research process. Taking these tools for a whirl may just help take your campaigns to the next l...

Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

Internet / SEO : Search Engine Watch

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool and Keyword P...

#SEJThinkTank Recap: 5 Super Simple Ways to Dominate PPC Keyword Research by @dantosz

Internet / SEO : Search Engine Journal

Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve your PPC performance. The post #SEJThinkTank Recap: 5 Super Simple Ways to Dominate PPC Keyword Re...

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