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Dollar General Succeeds in Places Economy Failed

Dylan Scott, Vox: Dollar General, with about 14,000 stores across the country and a $22 billion market value, targets customers making $40,000 a year or less. They are expanding, CEO Todd Vasos told the Journal. Why? "The economy is continuing to create more of our core customer," Vasos said. This is how he described the typical Dollar General customer: "Doesn't look at her pantry or her refrigerator and say, 'You know, I'm going to be out of ketchup in the next few days.
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