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YouTube Names Former Disney Exec Luke Hyams Head Of Originals For EMEA

After greenlighting Training Days, its first European ad-supported original, YouTube has hired noted media exec Luke Hyams as its first-ever head of originals for Europe, the Middle East, and Africa. Hyams previously served as director of global content at Disney and, before that, head of content for PewDiePie’s now-defunct Revelmode. His hire suggests that YouTube is ramping up international programming efforts, notes Variety, on the heels of the James Corden-produced Training Days -- an unscripted look at top European soccer teams ahead of the World Cup -- and Origin, a sci-fi thriller for YouTube Red from Left Bank, the British production company behind Netflix’s The Crown.
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