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The Hidden Meaning in Pantone’s Color of the Year

In these unpredictable times, Pantone delivered at least one certainty we can hold onto for 2018: their much-anticipated Color of the Year. And like it or not, the pick is Ultra Violet—an intense, bold shade of purple. At face value, the choice might seem like merely a design one that will influence everything from throw pillows to bridesmaid dresses in the coming year. But over time, these selections have come to take on a bit of a deeper meaning.
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