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Why Saratoga Lost $1 Million On New York City Ballet Last Summer (And Cut This Summer's Performances In Half)

Says Saratoga Performing Arts Center president Elizabeth Sobol, "Here is what I observed: 80 percent of the audience only buys tickets to one performance, 11 percent buys a ticket to two performances. Only 9 percent buy for two or more night. And while it's wonderful to have this deeply passionate audience, by presenting two weeks […]
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