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'They don't know what they're doing': A seismic shift that set off the retail apocalypse could hit companies like Coca-Cola and Pepsi next

Coca-Cola and PepsiCo could be the next victims of the retail apocalypse as consumers increasingly shop online. Up to 30% of beverage sales are impulse buys, according to one beverage industry analyst, and Coca-Cola and Pepsi target in-store shoppers. "I think the discourse around e-commerce remains an antiquated discourse," the analyst said, adding "On average, they don't know what they're doing.
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