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Anomaly Beats Droga5, R/GA to Win Carnival Cruise Creative Review

Business & Finance / Marketing : AgencySpy

The official announcement won't come until next month.

Hershey’s Adds 3 Agencies to Roster Following Review

Business & Finance / Marketing : AgencySpy

Hershey’s has added three agencies to its roster following a creative review: Anomaly New York; Barkley in Kansas City; and Argonaut in San Francisco. The creative review was launched in January, with incumbents Arnold Worldwide and...

KBS+P Wins BMW

Business & Finance / Marketing : AgencySpy

It looks like KBS+P’s relationship with BMW has turned from temporary to permanent as the New York-based, MDC-owned operation has been named lead creative agency for the automaker’s North American business. KBS+P beat out Martin, Go...

BMW Is Seeking a New Creative Agency for Its Nearly $300 Million U.S. Account

Media / Media Industry News : Adweek

Luxury auto brand BMW has launched a full U.S. creative review. A company spokesperson confirmed the procurement-driven review, which comes as incumbent KBS's current contract is ending. The agency declined to comment, and it is unc...

BMW Incumbent Agency KBS Will Not Be Competing in the Brand’s Creative Review

Media / Media Industry News : Adweek

Less than two months after luxury auto brand BMW announced a U.S. creative agency review, incumbent KBS confirmed it will not participate. The MDC Partners agency has been working with the client for more than a decade and retained ...

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