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FTC announces details of “native advertising” panel: media and tech figures to speak

Technology : Gigaom

Is the current fad of native advertising confusing consumers? A gaggle of experts from the government and tech and media industry will discuss the issue on December 4.

Snapchat is teaming up with The Daily Mail and the world’s largest ad agency to launch a native advertising firm

Technology : The Next Web Blog

Snapchat is partnering with British tabloid The Daily Mail and WPP, the world’s largest ad agency, to launch a native advertising firm. The new outfit, named Truffle Pig, was announced today at the Cannes Lions festival. It will fir...

Comcast Taps U.K.'s MirriAd for Placement

Media / Media Industry News : Adweek

The Comcast Networks group continues to explore advanced product placement, striking a deal with the London-based tech firm MirriAd to digitally insert client messaging into existing video content on E!, Style, Versus, Golf Channel ...

City of London firms retreat as tech firms take over

Technology : Gigaom

For the third year in a row, tech is the sector that’s been demanding the most office space in London, reports Tech City News. Research firm Knight Frank predicts that “tech firms will acquire 1.6 million square feet of office space...

Native Advertising Tech Firm ADYOULIKE Debuts New Logo, Brand Identity

Technology / Mobile : Mobile Marketing Watch

ADYOULIKE, a well known native advertising technology company, has just found a new logo it … The post Native Advertising Tech Firm ADYOULIKE Debuts New Logo, Brand Identity appeared first on Mobile Marketing Watch.

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