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The golden rule of A/B testing: look beyond validation

A/B tests provide more than statistical validation of one execution over another. They can and should impact how... The post The golden rule of A/B testing: look beyond validation appeared first on Inside Intercom.
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A/B Tests That Do More Than Validate

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A/B tests provide more than statistical validation of one execution over another. They can and should impact how your team prioritizes projects. Too often, teams use A/B testing to validate bad ideas. They make minor changes and hop...

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