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From Content to Conversions: How to Turn a Blog Audience into Buyers by @twitter.com/malleeblue

Internet / SEO : Search Engine Journal

Content marketing is all about finding your angle. It's about creating a seamless customer journey your customers will love and Google will reward. The post From Content to Conversions: How to Turn a Blog Audience into Buyers by @tw...

Keywords Are Dead! Long Live User Intent!

Internet / SEO : Search Engine Watch

Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned ...

Google rolls out custom affinity audiences ad tool for targeting very specific groups of people

Technology : Venture Beat

Advertisers, this one’s for you: Google is making its affinity-based ad targeting even sharper now with its new custom affinity audiences. A little over a year ago, Google launched Affinity Segments for AdWords and YouTube, which en...

Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern

Internet / SEO : Search Engine Journal

Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Mat...

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

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