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7 Colors that SHOULD Have Been the Pantone Color of the Year

Don't get me wrong: I think Ultra Violet, Pantone's pick for color of the year in 2018, is a pretty color. It was my favorite color when I was five. But as a visionary color, or one that's supposed to represent both the cultural zeitgeist and the future of design, it seems a bit...uninspired. Maybe I'm a little bitter because none of my predictions for COTY 2018 panned out, but I can't help wishing that the color was something a little more nuanced.
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