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A Disney-Fox deal is not just about Netflix — it also has major ad sales ramifications

While Disney seems to want some of 21st Century Fox's content assets primarily as part of its budding war with Netflix, don't forget about ad sales. The combined media entity would immediately boast a broader array of TV networks to sell to marketers, allowing it to command more clout in the market and deliver elaborate cross-network packages. Fox's ad team could also help nudge Disney ahead in data-driven ad sales, where it's fallen behind, ad buyers say.
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