Post Profile

A Disney-Fox deal is not just about Netflix — it also has major ad sales ramifications

While Disney seems to want some of 21st Century Fox's content assets primarily as part of its budding war with Netflix, don't forget about ad sales. The combined media entity would immediately boast a broader array of TV networks to sell to marketers, allowing it to command more clout in the market and deliver elaborate cross-network packages. Fox's ad team could also help nudge Disney ahead in data-driven ad sales, where it's fallen behind, ad buyers say.
read more

See more about: Century Fox

Related Posts

Netflix is shrugging off the Disney-Fox deal (NFLX, DIS, FOXA)

Business & Finance : Business Insider: Clusterstock

On Thursday, Disney said it's buying 21st Century Fox's entertainment assets for $52.4 billion. The move is widely seen as the company gearing up to go to war with Netflix. Netflix investors seem unphased by the acquisition, sending...

RBC: 21st Century Fox will keep going up as Disney acquisition talks simmer (DIS, FOXA)

Business & Finance : Business Insider: Money Game

Disney is reportedly in talks to buy 21st Century Fox's TV assets. RBC analyst Steven Cahall breaks down the potential details of the deal and thinks 21st Century Fox will spin off the assets Disney isn't interested in. 21st Century...

Disney buys 21st Century Fox for $52 billion as it prepares for war with Netflix and Amazon

Business & Finance : Mashable: Business

It's an arms race, and every media company is involved. Disney announced its much-anticipated acquisition of a big piece of 21st Century Fox for $52.4 billion in stock.  The move gives Disney four important assets as the Mickey Mous...

Disney has reportedly been in talks to buy most of 21st Century Fox (DIS, FOXA)

Entertainment : Business Insider: The Wire

Disney was recently in talks to buy most of 21st Century Fox, according to CNBC's David Faber. The deal would trim 21st Century Fox's assets into a more focused slate of news and sports networks to better compete in a changing media...

Potential Disney purchase of 21st Century Fox could have major ramifications for sports world

Sports : Awful Announcing

CNBC’s David Faber dropped a bombshell Monday, reporting that ESPN parent company Disney has held talks with 21st Century Fox about buying most of Fox’s assets, but not Fox News, Fox Sports, or the Fox broadcast network. Faber write...


Copyright © 2016 Regator, LLC