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Before Spanx, These Ads From Vintage Magazines Show the Woman Before-and-After Wearing Their Girdles and Corsets

Think your Spanx are a torture device, ladies? Think again! The 1940s didn’t do a whole lot of justice for our ribcages or our compacted internal organs. Employing the classic technique of ‘frown in your before, smile in your after’, these corset-wielding ads are a stroke of marketing genius. All corsetry manufacturers resorted to these photographs that show the woman before wearing their product and the woman afterwards.
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