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Android Developer Story: Big Fish Games uses open beta testing to de-risk their game launch

Posted by Kacey Fahey, Developer Marketing, Google Play Based in Seattle, Big Fish Games was founded in 2002. Starting as a game studio, they quickly turned into a major publisher and distributor of casual games. Leading up to the launch of their hit time management game, Cooking Craze, the team ran an open beta on Google Play. Big Fish Games found that using open beta provided more than 10x the amount of user feedback from around the world, and also gave them access to key metrics and Android Vitals in the Play Console.
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