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Why Are Fashion Designers so Obsessed With America Right Now?

Today, no matter where we come from, we’re all a bit American. Coca-Cola, Nike and Disney, blue denim, cowboys and roadside motels: these references are ingrained in the way people think, feel and consume worldwide. The references are universal and instantly recognizable, which makes them perfect working material for fashion brands. Americana influences popped up in many […]
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