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Inside the Bucks’ social media strategy that drew 2.5 million All-Star votes for Giannis Antetokounmpo

That’s more votes than any player not named LeBron James. Giannis Antetokounmpo shocked NBA fans and social media this January when early All-Star vote totals were released for the 2018 game. At that point, Antetokounmpo led all vote getters, ahead of LeBron James, Kevin Durant, and Steph Curry. Now with voting complete we know that he finished second in overall fan voting — behind LeBron — but at just 23 years old, with the hardest name to spell in the league, and a small market fanbase, the tally is still proof that Giannis has arrived on the national stage.
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