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Discovery Sets Olympic-Sized Measurement Plan For Eurosport

With the Winter Olympics set to kick off next week in PyeongChang, South Korea, Discovery has announced a comprehensive measurement offering for advertisers that it calls the first of its kind. The International Olympic Committee and ad giant Publicis Media are official partners with Discovery in the new initiative. Eurosport, which Discovery acquired in full in 2015, has rights to the Games across most of Europe and is an official broadcaster of them in the U.
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